Ratna Rao Shekar brings with her three decades of experience in journalism having worked for many major publications in the country. She thinks of herself as a serial magazine launcher, having also launched other magazines like Housecalls, Pink Connexion, Naari, apart from Wow Hyderabad.
She has done a book of short stories, called Purple Lotus and other Stories, non fiction, Journey without a Map, and a book on artist Laxma Goud. By virtue of being Wow editor, she practically knows whole of Hyderabad, though personally she likes a quiet corner to read, write and contemplate. Her other passion is art, and has curated shows and done books of leading Telangana artists.