Ratna Rao Shekar, the founder editor of Wow! Hyderabad brings with her three decades of experience in journalism having worked for many major publications in the country. She thinks of herself as a serial magazine launcher, having also launched other magazines like Housecalls, Pink Connexion, Naari, apart from Wow Hyderabad.
She has done a book of short stories, called Purple Lotus and other Stories, non fiction, Journey without a Map, and a book on artist Laxma Goud. By virtue of being Wow editor, she practically knows whole of Hyderabad, though personally she likes a quiet corner to read, write and contemplate. Her other passion is art, and has curated shows and done books of leading Telangana artists.