Philocaly takes pride in keeping menswear minimal and versatile
Started in late 2016 by creative director and founder Shrey Vij. Philocaly, a Delhi-based bespoke label
offers affordable and meticulously designed pieces that clients can style and layer in multiple ways to
spruce up their look. “We work with straight lines, geometry and amalgamate them with fresh hues to
give our designs a more contemporary outlook,” Shrey explains.
Pull-out Quote – “Hyderabadis are well traveled and look for contemporary cuts and silhouettes while
staying in touch with the local culture,” – Shrey
POP COMES INSPIRATION
A NIFT alumnus, Shrey wanted to start a menswear brand. However, it’s when he shopped for his
friend’s wedding he discovered that no brand offered minimal and versatile clothing. So, he pushed his
dreams into high gear and Philocaly was born. Shrey draws inspiration from pop-culture, his global
travels and the architecture he comes across. “Hyderabadis are well traveled and look for contemporary
cuts and silhouettes while staying in touch with the local culture,” he shares.
LA DOLCE VITA
Opened in February in The Hill Top @ 7, the 1,500 sq. ft. space is bathed in light blue and gray hues and
houses a cozy private lounge area. Their latest collection, La Dolce Vita, includes suits and blazers,
printed shirts, shackets among more.
Other products include tuxedo, dress suits, wedding sherwanis, bandhgalas, kurtas and bandis. In
accessories are pocket squares, cufflinks, neckties and bowties. They have also launched the newest
category in gifting for men.
THE BRANDWAGON
Furthermore, in collaboration with premium global brands like Gianni Roberto, Luiciano, Absoluto Elite,
Cavani, Dormeuil Woodland, Holland & Sherry and more. Philocaly houses various fabrics from cotton to
wool while customizing pieces according to choice.
Price: Rs 16,000 onwards
1st floor, The Hill Top @7, Rd No. 7, Banjara Hills
Tel: 73523 45666
Timings: 11 am to 8 pm
