BIRKENSTOCK’S 250-YEAR CELEBRATION COMES TO INDIA
Birkenstock is toasting to 250 years of shoemaking excellence—a journey that began in 1774 in a humble cobbler’s workshop and has now become a global style phenomenon. With its signature blend of quality, comfort, and enduring design, Birkenstock has evolved into more than just a footwear brand—it’s a cultural icon.
This milestone is being marked with a series of exciting global initiatives. Topping the list is The Book of Birkenstock, a visually stunning 688-page tome capturing never-before-seen archival materials, early ads, and iconic moments in fashion history. To complement the book, the brand has launched a first-of-its-kind Digital Brand Encyclopaedia, a dynamic microsite that brings Birkenstock’s rich legacy to life in the digital sphere.
WALK THIS WAY: A VISUAL CELEBRATION
“WALK THIS WAY” photo exhibition by H. Leutwyler celebrates Birkenstock’s rich legacy and heritage built over the years. This remarkable exhibit featuring stunning collection of photographs, will embark on a global tour, captivating audiences over 25 cities, including Tokyo, Paris, Bali, São Paulo, Melbourne, London, Shanghai, and Munich.
BIRKENSTOCK’S 250-YEAR CELEBRATION COMES TO INDIA
Birkenstock’s celebration in India was an ode to craftsmanship and elegance. Highlights included the WALK THIS WAY photo exhibition by Henry Leutwyler, which beautifully traced the brand’s legacy over two and a half centuries. The exhibit featured historic models, archival tools, and the legendary Arizona sandals once worn by Apple’s visionary, Steve Jobs—a true testament to the brand’s lasting influence and quality.
Guests were also treated to a sneak peek of the stunning new Fall-Winter ’24 collection, where fresh updates in colors, buckles, and materials perfectly merged the brand’s timeless comfort with contemporary flair. The event concluded with a captivating sand art performance that illustrated Birkenstock’s journey from its inception to today’s global stage.
CREATING NEW BENCHMARKS
From its beginnings as a pioneer in footbed technology to its partnerships with luxury labels, Birkenstock’s journey is one of innovation, craftsmanship, and an unwavering commitment to comfort and quality. And with every collection, the brand sets new benchmarks in footwear and lifestyle design.
For more information or to explore the versatile Fall/Winter ’24 collection, visit their website
Birkenstock.in
