What The Row Size Numbers Mean: Margaux 10, 12, 15 and Beyond
At most luxury houses the sizes come labelled with adjectives. You get a Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo, and none of those words commits to a figure you can measure. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue easier to read. The number attached to a model name is the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 is twelve. That single fact does more practical work than any amount of styling copy, and it is the spine of this explainer.
The convention reaches well beyond the flagship. It includes Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the proof: nobody writes 15.75 unless the figure is intended literally. What follows is how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule in plain terms
Take the number in the name, add the word inches, and you have the bag’s width. That is the system in full, applied consistently enough across the numbered families that it is fair to treat as a rule rather than a coincidence. It is unusually plain labelling, since it closes the gap between what a size sounds like and what it measures. A Small from one house can be roomier than a Medium from another, but ten inches is ten inches anywhere. For anyone measuring The Row bags against something already in the wardrobe, it turns the comparison into arithmetic rather than approximation. It also explains how the brand can run four sizes of a single silhouette without confusing anybody.
| Model | The size number, as width | Published measurements (W x H the row handbags designer shoulder bags x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width by name; measurements not listed |
| Margaux Shoulder 12 | 12 in per the name | 14.75 x 9 x 5 in, the one exception to the rule |
| Margaux 17 | 17 in | Given approximately as 17 x 12 x 9 in |
| India 10.00 | 10 in | Not officially published |
| India 12.00 | 12 in | Not officially published |
| India 15.75 | 15.75 in | No official figures published |
| Agnes 12 | 12 in | Width from the name; nothing further listed |
| Agnes 15 | 15 in | Width from the name only |
| Marlo 12 | 12 in | Only the width, taken from the name |
| Marlo 14 | 14 in | Width from the name only |
| Sofia 8.75 | 8.75 in | Archive model, not officially listed |
| Sofia 10 | 10 in | Archive model; no official listing |
What the number leaves out
One dimension of three is width, and the remaining two do not scale with it in any predictable way. Put the two Soft Margaux sizes with official figures behind them side by side: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is no proportional enlargement of the smaller one. Height is what shifts, by two inches, and width moves with it by the same. In practice that means stepping up a size gives you a taller mouth and more length rather than a deeper bag. If you expect the 12 to hold twice what the 10 holds, the difference will be smaller than the numbers imply.
The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number leaves out. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder one, and both sizes ship with a removable shoulder strap to handle the rest. Interior fittings are different too: the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details decide how a bag behaves day to day far more than an inch of width does. The number places the bag on a scale; the specification is what explains it.
The Margaux Shoulder 12, where the rule bends
One current model breaks the pattern and it is worth spelling out rather than quietly. A twelve sits in the name of the Margaux Shoulder 12, but the brand gives its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than an actual external measurement on this one. That fits what the silhouette actually does, because it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a plain scaling-up of the tote. The lesson carries over: treat the number as a starting point, then confirm against published dimensions before you commit. If a listing offers no dimensions at all, the number is an indication and not a measurement.
What each width holds in practice
Turning inches into daily use is the step most guides pass over. Under ten inches wide you are looking at a phone, cardholder, keys and lipstick proposition, which is where the Sofia 8.75 and the small clutches belong. Ten inches is the classic small day bag, room enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins taking a paperback, a small notebook, a folded scarf and a full-size wallet at once. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, is a weekend and travel dimension rather than an everyday one.
- 8.75 to 10 in: evening use, errands and any occasion where you want the bag to vanish.
- 12 in: the line’s most versatile width and the one most buyers settle on.
- 14 to 15 in: work, the commute and days when you carry other people’s things as well.
- 17 in: travel and overnight trips, where the soft structure is a feature rather than a compromise.
Price climbs with width, but material moves faster
The two track each other, size and price, though less sharply than you might assume. On observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, which puts two inches of width at about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a considerably larger step for the same two inches. Material makes bigger jumps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. Where spend is being optimised, material is the bigger financial decision and width the bigger practical one.
The unnumbered bags
Plenty of the line falls outside the system, and confusion sets in when the two conventions get mixed. The Park Tote family trades in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size marker at all. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is safest treated as approximate. No rule governs the archive models either, the Camden measuring roughly 9 x 12.5 x 5.25 in despite bearing no number. The N/S and E/W prefixes are shorthand for orientation, habitually read as north-south for taller shapes and east-west for wider ones.
Turning inches into a choice
What makes a literal sizing system useful is that you can test it before buying. Measure a bag you already own and like, and compare its width against the number in the model name you are considering. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for the soft sides. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement indicates. If you are between sizes on a soft silhouette, the smaller one usually looks better and the larger one usually serves better. That trade-off, rather than the number itself, is the genuine choice in front of you when you buy row handbags in a numbered family.